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MPA 2022 Fall Conference Programming Schedule
Note: This is the initial plan; please watch the MPA Newsletter for updates.
8:45 a.m. to 9:30 a.m. | Annual Business Meeting
9:45 a.m. to 10:30 a.m.
Changing Coverage of Courts and Cops Roundtable: A shift in philosophy in how news organizations cover crime, cops and courts has become even more pronounced during the pandemic. As part of the Maine Press Association conference programming we will examine the changing role of journalism in crime, cops and court reporting. This round table discussion will be led by Dan Dinsmore of the Bangor Daily News. Participants are encouraged to share their own company policies and how they have changed over the last several years.
Launching your Sponsored Content Initiative: Advertorial. Branded Content. Sponsored Content. Content Marketing. What’s the difference? Maybe not so much – it’s all using storytelling to create a positive association with a brand. But “how can we make it happen in a successful way?” is often the question. In recent years, Masthead Maine has been using learnings from the national Branded Content Project and leveraging their platforms to help advertisers achieve success. We’ll explore what branded content is and how powerful it can be, see various examples of campaigns and how they evolved over time. We’ll also share some nuts and bolts about selling, executing, pricing, and fulfilling campaigns.
10:45 a.m. to 11:30 a.m.
Reporter Roundtable- Please join the Maine Press Association for a roundtable discussion on the news industry in Maine and how reporting has changed during the pandemic. Join other reporters and editors from around the state as we share ideas and best practices, compare notes on working remotely, and enjoy a general discussion about our craft and profession.
12:00 p.m. to 2:00 p.m. | Hall of Fame Induction Luncheon
Honoring the 2022 inductees, Earl Brechlin and Chris & Paula Roberts; and 2021 inductees Dorothy “Dot” Roderick, Dieter Bradbury and Judy Meyer.
2:15 p.m. to 3:00 p.m.
Protecting Reporters in the Field: Violence against journalists is on the rise around the world, and we’re not immune in New England. In April and May, two New Hampshire Public Radio journalists and their families were threatened and harassed. In both cases, bricks were thrown at their homes, breaking windows and causing other damage. The attacks are believed to be retaliation for stories they had been reporting. In July, a Sun Journal reporter was attacked on the street while conducting interviews several blocks from the newspaper’s office. Five teens threw punches and tossed a loaded trash can at the reporter because they didn’t want him talking to neighbors. This rising violence against journalists has been studied by a number of agencies in recent years, and last year the United Nations made a number of recommendations to protect global media freedom and the safety of journalists, including digital safety. Even if you haven’t personally been the target of aggression, it’s very real in the work that we do and seems to be on the rise in our communities. Learn some basic safety measures you can take to protect yourself and become more aware of your surroundings in the field.
Circulation Round Table: Circulation is key to the success of our print and digital publications. Join fellow circulation professionals as they discuss their successes and failures. Topics will include current industry paywall trends, starting and managing a Newspapers in Education program, and more.
Advertising Manager Meet-and-Greet: Join the discussion with your fellow advertising managers as we discuss buying trends, what has and has NOT worked in our home markets, and how we make our publications stand out in a very competitive advertising market.
3:15 p.m. to 4:00 p.m.
Keynote Speaker: In this year’s keynote address, we will hear from Steve Waldman, the President and Co-Founder of Report for America, on the work that’s been done by this relatively new service-based nonprofit to invest in local journalism across the country, especially in rural areas like Maine. Join us as Steve discusses the strategy behind Report for America, the importance of protecting independent local reporting, the organization’s efforts to address news deserts and the different funding models that have been created to support journalism across the country. Steve will also speak of his work as Founder and Chair of the Rebuild Local News Coalition, an organization that focuses on public policies that will strengthen communities by creating a more robust, more inclusive local news system.
5:00 p.m. to 6:30 p.m. | Annual Scholarship Auction & Reception
Join MPA members and guests for the Annual Scholarship Auction & Reception, featuring Auctioneer Extraordinaire Aimsel Ponti. All proceeds from the auction benefit the MPA Scholarship Fund, which is integral to our mission of encouraging more young journalists to join the profession. Your generous participation in last year’s scholarship auction resulted in the distribution of $2,500 of scholarships to Maine students earlier this year.
6:30 p.m. | Awards Dinner & Banquet
Master of (All) Ceremonies Greg Rec is sure to have the bad-joke jar ready to go as we meet in person, for the first time since 2019, to celebrate the winners in the 2022 Better Newspaper Contest and individual awards.
Post-Awards to 11:00 p.m. | Nightcap
Bar Harbor may be closed up for the night, but you can continue the celebration with your MPA comrades and friends without leaving the hotel. Cash Bar.
To register: https://www.eventbrite.com/e/maine-press-association-2022-conference-programs-tickets-411308925067
Hotel Rooms Going Fast! 2022 MPA Conference
The Maine Press Association’s 2022 Fall Conference will be held October 22 at Atlantic Oceanside Hotel & Event Center in Bar Harbor. A full day of events is planned, including informative sessions, The Hall of Fame Induction Luncheon with 2022 inductees, Earl Brechlin and Chris & Paula Roberts and 2021 inductees Dorothy “Dot” Roderick, Dieter Bradbury and Judy Meyer; the annual Scholarship Auction & Reception with Auctioneer Extraordinaire Aimsel Ponti, and the 2019 Better Newspaper Awards Dinner & Banquet with Master of (All) Ceremonies Greg Rec.
Hotel Reservations—Rooms going fast!
We’ve sold out of the original block of contracted rooms and have added more. Although the RSVP deadline was extended to 9/28, this is the end of the inventory which means once theses rooms are gone, they’re gone. Please don’t miss out—book your room today!
Conference Hotel Room Information & Reservations ($165) for Oct. 21-22 must be made directly with the hotel. Please call the Atlantic Oceanside reservations office at 800-336-2463 to reserve your room and identify yourself as part of the MPA, Group # 65279. Reservations may also be made online: www.aobarharbor.com . Please Note: The hotel collects a deposit equal to one night’s stay when a reservation is made.
- Click the BOOK NOW button, click on Add Code.
- On the drop-down menu click on Discount Code, then select Group Attendee.
- Enter Group ID # 65279 and then click ADD.
- Details of your group block will appear. Click on SELECT & GO TO THE NEXT STEP. The guest room selection will appear after you enter your arrival and departure dates.
- No registration fee for Hall of Fame inductees or guests.
- Registration fee covers all workshops/sessions, Scholarship Auction, and Awards Dinner & Banquet.
- Registration fee required for MPA members even if only attending the Awards Dinner & Banquet.
Maine Press Association to induct three into Hall of Fame
Three new members will enter the Maine Press Association Hall of Fame on October 22. Earl Brechlin and Chris and Paula Roberts have been selected by the MPA’s Hall of Fame Committee and will be inducted during the luncheon at this year’s Fall Conference.
Earl Brechlin had a distinguished career in Maine journalism that began in 1977 at the Bar Harbor Times. Brechlin got his start in the job shop hand-setting lead type. From there he went to the production darkroom, taking photos and writing a photo column. In 1981 he joined the newsroom staff as a reporter and was promoted to editor in 1983. Under his leadership the Times consistently earned general excellence press awards in Maine and New England.
In 2001 Brechlin, along with Ellsworth American publisher Alan Baker, founded a new, locally owned weekly newspaper on Mount Desert. With no reporters, no staff, no name and no design, the two got to work and the first edition of the Mount Desert Islander rolled off the presses six weeks later on November 15, 2001.
Under Brechlin’s leadership, the Islander earned first place among Maine small weeklies 12 out of its first 13 years, best in New England for several years and was honored by a first-place award from the National Newspaper Association.
Since 1981 Brechlin has been a member of the Maine Press Association in some form. He served as the association’s president four times along with 17 years on the board. In 1997 he was named Maine Journalist of the Year for a series of articles on financial improprieties at a local bank.
Earl retired from journalism in 2017, but only after receiving more than 150 individual awards for writing, photography, layout, news, featured videos and Freedom of Information.
Earl is a registered Maine Guide, the author of more than a dozen books on the outdoors and history of Maine and New England.
Chris and Paula Roberts
Christopher A. Roberts began life with ink in his veins, being born into the family business of running The Lincoln County News. As many children involved with family-run businesses, he was always at the shop, helping with operations as early as he was able.
While he always worked in some capacity at the paper, he started his career after graduating from the University of Maine, at the end of 1977. Over the 44-plus years, he would go on to lead the paper and make a huge impact on the company and the community it serves.
Paula Flagg met Chris while in high school at Lincoln Academy and they became sweethearts. They were engaged in 1977 and married on Nov. 25, 1978. Before Paula began her full-time career at the newspaper, she worked as a physical education teacher and raised two sons. She joined the staff part time in 1981 and became a full-time sports reporter in 1993.
Paula remains the newspaper’s sports reporter and photographer. She logs tens of thousands of miles a year as she crisscrosses the state to cover sports, mostly at the high school level. She routinely covers several games at different schools in the same evening. She has won awards for her photography and writing in the Maine Press Association Better Newspaper Contest, including first place for Sports Photo in three of the last seven years.
Today, Chris is publisher of The Lincoln County News and president of Lincoln County Publishing Co., the newspaper’s parent company. He represents the fourth generation of the Erskine-Roberts family to own and publish The Lincoln County News. His great-grandfather, Samuel H. Erskine, published his first edition of the newspaper Dec. 9, 1920. He took over this role in 1992 from his father, Samuel E. Roberts.
Chris has overseen many changes during his time as publisher. The company upgraded its newspaper press in 2000, 2004 and in 2017 to allow for more color to flow onto its pages and has always ensured that production of the newspaper has been at the cutting edge. He has overseen the newspaper’s advancement into the digital age with a series of websites, the latest of which launched in 2016 and won first place in the 2018 Maine Press Association contest. He has also invested in new publications, like Lincoln County Magazine — another award-winning product now in its 18th year.
In addition to this year’s slate of inductees, we will also honor last year’s inductees–Dorothy “Dot” Roderick, Dieter Bradbury and Judy Meyer—who were unable to be recognized in-person after that portion of the conference was canceled due to the ongoing coronavirus pandemic.
Roderick, who will enter posthumously, was one of the first women advertising executives in the newspaper industry. Roderick worked 43 years for Gannett, starting in 1937 with the Central Maine Morning Sentinel and then transferring to Portland in 1940 to work for The Portland Press Herald, Evening Express and Sunday Telegram. Dot retired in 1980 from Gannett’s Portland newspapers and died on March 1, 2020, at the age of 101.
Bradbury, who retired from the Portland Press Herald last year, was hired part-time in 1980 for the Portland Press Herald’s afternoon paper, the Evening Express. Two years later, he became a full-time reporter for the Press Herald, covering the night cops beat and later was the environment reporter. For the last 10 years of his career, Bradbury directed the State House, political and election coverage and he shepherded some of the Herald’s top projects during his time as deputy managing editor.
Meyer began working for the Sun Journal as a freelancer out of the Norway (Maine) bureau, where she covered local selectmen’s meetings and breaking news in nearby towns. In 1996, she was hired full-time to run that bureau, and from there she rose swiftly through the ranks of one of the largest daily newspapers in Maine. Today, Meyer is responsible for overseeing the Sun Journal, the third-largest daily newspaper in Maine, as well as at a half-dozen weekly newspapers spread throughout Sun Media’s western Maine coverage area. She also serves as executive editor of the central Maine dailies: Morning Sentinel and Kennebec Journal.
The MPA Hall of Fame, established in 1998, honors newspaper people with Maine connections who have made outstanding contributions to the profession. Its members are on the MPA website, at http://mainepressassociation.org/hall-of-fame/.
Tickets to the Hall of Fame induction ceremony, which takes place during the luncheon, are available by contacting MPA Executive Director Diane Norton at email@example.com or 691-0131.
Nominations sought for 2022 MPA Hall of Fame
Nominations are now being accepted for 2022 inductees to the Maine Press Association Hall of Fame. The deadline to submit nominations is Friday, July 1.
Candidates must be Maine newspaper professionals who made lasting career contributions to their craft, in or out of the state. Members can be elected posthumously.
The Hall of Fame was established in 1998. A list of all inductees is on the MPA website at: http://mainepressassociation.org/hall-of-fame/
Each nomination should be accompanied by supporting material that will help committee members as they make their decisions. Please be prepared to submit all nominations and supporting materials in an electronic format so the committee can access them remotely.
Nominations can be sent to the committee in care of Faith DeAmbrose at firstname.lastname@example.org. Questions can be directed to her or to Maine Press Association Executive Director Diane Norton at email@example.com.
The 24th annual Hall of Fame induction ceremony will be held October 22 at the MPA Fall Conference in Bar Harbor.
MPA Individual Award Nominations due July 8
It’s time to nominate your deserving staff and co-workers for the 2022 MPA Individual awards. Please email all nominations to firstname.lastname@example.org by July 8, 2022. Digital entries only, please. The 2022 winners will be announced at the MPA Fall Conference on Oct. 22 in Bar Harbor.
Here are the categories:
- Unsung Hero Award: For any staff member, in any department, whose contributions to his or her newspaper have been essential but often overlooked. Nominations may include examples of the nominee’s work and letters from supervisors and/or co-workers detailing his or her contributions.
- Advertising Person of the Year: For an advertising employee whose work has been truly distinguished over the course of a year or years. Candidates may have established unique marketing plans or stood out through other measures, such as sales record. Work samples may be included with a nomination letter.
- Bob Drake Young Writer’s Award: For a full-time employee of a Maine Press Association member with fewer than three years of full-time experience in journalism as of July 8, 2022. A letter from the staffer’s supervisor must contain a review of the nominee’s experience and accomplishments. School or college newspaper experience does not count as full-time experience. Entries will be evaluated on writing quality, enterprise, imagination, thoroughness, balance, and general reporting. As many as six articles may be submitted.
- Journalist of the Year: For an exceptional news employee whose work has been truly distinguished over the previous year or a period of years. A reasonable number of news clips, photographs, or other samples of work must be included with a cover letter from the nominee’s editor or publisher. The nominee must be an employee of a member organization.
Jody Jalbert named publisher of the Sun Journal
The Sun Journal has named Jody Jalbert, a 34-year veteran of the Lewiston newspaper, to the role of publisher.
The move hands Jalbert leadership of the Sun Journal and the Western Maine Weeklies.
The promotion is particularly impressive considering that Jalbert began her career more than three decades ago taking classified ads over the phone. That was in May 1988 and it was just a part-time gig. But over the next three decades, Jalbert rose through the ranks of the newspaper’s advertising department, ultimately becoming its vice president for advertising in 2018.
Jalbert’s face is a familiar one to anyone who has worked for the newspaper at any level over the past three decades. “The Sun Journal deserves to have a local publisher,” said Lisa DeSisto, CEO of Masthead Maine, “and there’s no one better suited for this role.” Her colleagues, from the press crew to the news staff to those in leadership positions tend to agree. “Jody loves Lewiston and she loves the Sun Journal,” said Judith Meyer, executive editor of the Sun Journal and other papers. “Having her at the helm is good for our city and for our newspaper. She knows our readers very well, she knows our business and her support of our journalism is unwavering.”
“I have been fortunate to have been surrounded by mentors and co-workers who fed my curiosity and allowed me to transition, learn and grow throughout my career,” Jalbert said. “I felt it important to know and understand the process — the details of each department’s handoff to the other, from the person meeting with an advertiser, design, paper layout, pagination, plating, printing, distribution and transportation to ensure advertisers and readers get the best possible product so they continue to support the mission of our newsroom.”
We know it’s early, but we’re on it!
Every year, MPA holds its annual Scholarship Fund Auction to raise money that we turn around and give (100 percent!) to selected students enrolled in Maine higher education journalism programs.
The goal is to encourage more young journalists to join the profession, and every autumn, we distribute approximately $2,500 to 4,000 in scholarships.
The exact amount, however, depends on how successful our auction is, and this year, we are going BIG!
After two years of virtual conferences, MPA is banking that we gather together IN PERSON this coming October. That means we have the opportunity to make the MPA Scholarship Auctions — live and silent — one to beat the band.
That’s where you come in. Please put on your MPA auction thinking cap see what you might donate to the cause.
Ideas? Gift cards to shops, restaurants, pet sitting/grooming services and grocery stores; theme-based baskets; overnight stays at your camp (rustic to luxurious!); boat rides and picnics.
It doesn’t have to be fancy (yes, one year a member newspaper donated a box of toilet paper. Considering how lean our office budgets are these days; hell, a roll of toilet paper is gold), but we do want to raise some cash.
Email email@example.com with ideas and questions, and we will get you the proper donation form. Don’t delay; no one likes the deadline blues!
Learn more about the Scholarship Fund and how it impacts aspiring Maine journalists: https://www.youtube.com/watch?v=qZ7LBQHeHAc
2022 MPA Better Newspaper Contest: 2021 Publisher’s Statements needed by April 6
In an effort to balance the entrant count in the Weekly 1 and Weekly 2 Divisions, the MPA Contest Committee has adjusted the circulation requirement:
Weekly 1: Published fewer than five times per week with circulation or distribution from one to 1,999.
Weekly 2: Published fewer than five times per week with circulation or distribution of 2,000 or more.
Online-only members the Daily Bulldog, The Maine Monitor, and Pen Bay Pilot will remain in the Weekly 2 division while Spectrum News Maine will compete in the Daily division.
All entrants, with the exception of online-only members, must submit a copy of their Oct. 2021 Statement of Ownership, Management, and Circulation by April 6 so that we may verify your circulation and ensure each member is accounted for correctly in the Contest entry portal. (Free newspapers, please provide a print invoice from Oct. 2021 with documentation of your print run.) Once we have this information, we’ll reach out to weekly members with confirmation of their division. Email the statement/information to Executive Director Diane Norton at firstname.lastname@example.org .
Legislative Committee Update | 2.3.22
The Maine Legislature Judiciary Committee voted Jan. 27, 2022 to table LD 1529, “Resolution, Proposing an Amendment to the Constitution of Maine To Create a Right to Privacy.” The bill was introduced in May, 2021 and proposes changes to Article 1, §1 and §5, and the addition of §25, “Privacy.” The MPA Legislative Committee submitted testimony Jan. 24, 2022 opposing the bill, and maintains its stance after new amendments were since introduced which the committee feels do not address concerns for the future of journalists and information gathering.
The changes to Maine’s constitution would provide a natural right “of privacy” and protections against unreasonable search or access to “electronic data or electronic communications.” Original language provided for freedom from “governmental and private intrusion” which includes “a natural person’s interaction with an Internet, communication or other electronic data service does not diminish the natural person’s reasonable expectation of privacy.”
MPA Legislative Committee member Judy Meyer authored the testimony on behalf of MPA, New England First Amendment Coalition, the New England Newspaper & Press Association, the Maine Association of Broadcasters, the Society of Professional Journalists Maine and SPJ New England. The coalition felt the bill failed to adequately preserve First Amendment rights for news gathering organizations in its efforts to secure a right to privacy for all.
“People deserve privacy,” Meyer wrote, “but there must be a balance between privacy and public access, between shielding personal information and allowing businesses to use that information to serve customers, between privacy and First Amendment freedoms, and between blocking access to all private communications and thoughts – even if a person chooses to make private thoughts public on social media or other forums.”
The testimony suggested addressing governmental intrusion only, striking “private intrusion” for unintended consequences – as other states with similar provisions are experiencing – to organizations and individuals which collect data for the public good.
“If LD 1529 moves forward as written, and goes to referendum and is adopted, the Constitution can’t be overridden through legislation and the damage would be real … We ask that this Committee compare this overly broad language with the work being done in other states to protect individual privacy, and proceed with a more balanced approach, perhaps doing so through legislation that could be amended if or as needed.”
A recent amendment revealed a shorter passage designated for Article 1 §25, a provision the MPA still feels is inadequate for First Amendment protections: “All natural persons have an inherent right to privacy that is free from intrusion, including privacy of a natural person’s personal life, personal communications, private affairs and personal thoughts or inner life.”
The Judiciary Committee did not indicate when LD 1529 would return to its work session agendas.