From Jim Romesko.com: Digital editor-at-large David Newhouse put out a memo during the last cold snap with tips on covering extreme winter weather.
“How often should you update a forecast?” he writes. “Whatever number probably just crossed your mind, double it. The most successful sites update a storm’s approach obsessively …”
Here’s one interesting point about school and business closings and cancellations that may be helpful to dailies that update their websites frequently.
The old view: TV does them, so why should we?
The new view: People look to us as their primary storm news source; and besides, it’s quicker to look them up online than to wait for the TV anchor to get to your school.